Social Media Campaign for Curtsy

Project developed for Curtsy's social media channels. Originally conceptualized in a horizontal format, the layout was later adapted to vertical upon request from the client, Beatrice. The vertical orientation was carefully designed to ensure full compliance with Instagram Reels and TikTok safety margins.

Sound Design & Audio
The soundtrack opens with a sustained saxophone note specifically designed to hook the audience's attention. A concluding piano glissando mirrors the finger movement on screen, highlighting the sandal’s key differentiator: its individual toe separation. The audio was produced in GarageBand, featuring custom voiceover work delivered in a soft, whispery feminine tone pronouncing the brand's name.

Concept & Target Audience
The visual sketch was tailored to resonate with Curtsy's core audience: bold, fun, and elegant women. Additionally, the footwear design featured at the end reflects an emerging trend observed across competitor brands in the same niche.